‘Positioning is the perceived reality of the observer.’ Michael Riess
The world is changing. It is becoming increasingly complex and unpredictable. That is why we need one thing more than ever: clarity. Clarity about what we do, why we do it and for whom we do it.
Positioning brings this clarity. It defines identity, provides orientation and strengthens trust – both internally and externally.
Clear positioning unlocks potential. As a strategic basis, it helps you make decisions faster, seize opportunities and find the right customers, talent and partners.
The result: sustainable growth.
Clarity
provides orientation
Analysis and orientation form the basis for the path towards clear and unambiguous positioning.
- Detailed analysis of current positioning
- Initial strategic recommendations for action
- Strategic guideline
- Initial and free consultation & definition of objectives
- Strategic analysis of your organisation and its inherent culture
- Competitive analysis to identify potential for differentiation
- Target group analysis to identify marketing and sales potential
- Development of a strategic guideline
Recommended for quick orientation or facing a specific challenge.
Duration: 2 – 4 weeks
Budget: EUR 5,000 – 10,000
Download PDF offerTransformation
unleashes momentum
The strategic orientation must be deeply embedded in the organisational culture.
This creates structures and a living practice that enable consistent action and long-term scalability.
- Clear awareness of the challenges and goals within your own organisation
- Translation of the strategic guideline into a vision and mission statement
- Cross-departmental integration and anchoring of the vision and mission
- Analysis of internal target groups
- Analysis of internal communication
- Formation of an internal team with complementary skill sets
- Action plan of transformation
Recommended if you want to anchor the strategic direction of your organisation for the future.
Duration: 2 – 3 months
Budget: EUR 15,000 – 25,000
Download PDF offerPOSITIONING
unfolds its effect
Only when the orientation is firmly anchored within the organisation can a distinctive positioning have an external impact and demonstrably strengthen customer loyalty, purchasing willingness and long-term corporate value.
- Fully defined and activated corporate identity
- Identification and activation of relevant areas of action and impact
- Complete development of a sustainable positioning
- Cross-organisational anchoring of a clear, coherent and differentiated positioning
- Identification and evaluation of relevant areas of impact
- Analysis and comparison of relevant touchpoints: from newsletters to points of sale, from websites to loyalty programmes, from telephone queues to reservation systems
- Development of immediate and future operational recommendations
Recommended if you want to fully exploit your strategic potential and optimise your areas of influence.
Duration: 4 – 6 months
Budget: EUR 30,000 – 60,000
Download PDF offerKlarheit
Schafft Orientierung
Analyse und Orientierung bilden die Grundlage für den Weg in Richtung einer klaren und unmißverständlichen Positionierung.
- Detailgenaue Analyse der aktuellen Positionierung
- Erste strategische Handlungsempfehlungen
- Strategischer Leitfaden
- Kostenloses Erstgespräch & Zieldefinition
- Strategische Analyse des Unternehmens und der Organisationskultur
- Wettbewerbsanalyse zur Identifikation von Differenzierungspotential
- Zielgruppen-Analyse zur Identifikation von Marketing- und Vertriebspotential
- Entwicklung eines strategischen Leitfadens
Empfehlenswert für eine schnelle Orientierung oder Klarheit über eine bestimmte Herausforderung.
Dauer: 2-4 Wochen
Budgetrahmen: EUR 5.000–10.000
PDF-Angebot DownloadTransformation
Setzt Momentum frei
Die strategische Ausrichtung muss tiefgreifend in der Organisationskultur verankert werden.
- Klares Bewusstsein der Herausforderungen und Ziele in der eigenen Organisation
- Übersetzung des strategischen Leitfadens in eine Vision & Mission
- Abteilungsübergreifende Integration & Verankerung der Vision & Mission
- Analyse der internen Zielgruppen
- Analyse der internen Kommunikation
- Bildung eines internen Teams mit sich ergänzenden Fähigkeiten
- Realisierung eines Handlungsfahrplans
Empfehlenswert, wenn Sie die strategische Ausrichtung in ihrer Organisation zukunftsfähig verankern möchten.
Dauer: 2-3 Monate
Budgetrahmen: EUR 15.000–25.000
PDF-Angebot DownloadPositionierung
Entfaltet Wirkung
Nur wenn die Ausrichtung intern verankert ist, kann eine klare Positionierung Kundentreue, Kaufbereitschaft und Wert steigern.
- Vollständig definierte und aktivierte Unternehmensidentität
- Identifizierung und Aktivierung der relevanten Handlungs- und Wirkungsbereiche
- Vollständige Entwicklung einer nachhaltigen Positionierung
- Organisationsübergreifende Verankerung einer klaren, kohärenten und differenzierten Positionierung
- Identifizierung und Bewertung der relevanten Wirkungsbereiche
- Analyse und Vergleich der relevanten Kontaktpunkte: vom Newsletter bis zu den Verkaufsstellen, von der Website bis zum Treueprogramm, von der Warteschlange am Telefon bis zum Reservierungssystem
- Entwicklung von sofortigen und zukünftigen operativen Empfehlungen
Empfehlenswert, wenn Sie ihr strategisches Potenzial voll ausschöpfen & Wirkungsbereiche optimieren wollen.
Dauer: 4-6 Monate
Budgetrahmen: EUR 30.000–60.000
PDF-Angebot Download‘Creativity is seeing what everyone sees and thinking what no one else has thought.’ Albert EINSTEIN
Organisational development of the organisations culture to improve performance and adaptability to current and future market changes
Project management and implementation in transformation processes with the aim of on-time, cost-efficient and high-quality completion
Identification of growth areas with the aim of creating the basis for investments in future business models
On Demand
- Strategic and operational support for acute challenges
- Precise market analyses, including recommendations for decision-making
- Inspiring workshops and keynote speeches
‘It's always good to get a little bit of your calmness, balance and refined nature. Thoughtful, focused, quiet, but attentive. With an eye for detail, but also for the big picture.’
Barbara Franzelin – Persönliche Referentin, Landtag Südtirol
HOW I BECAME WHO I AM TODAY
Life has mostly presented me with the harder path. Living forward and understanding better backward, I have grown through my challenges – from ambitious young footballer to model, from technical school student to business & economic university graduate. From account manager to managing director.
What has remained constant is my role as a idea generator, implementer and consultant. In the beginning, it was championship titles and trophies that counted, then tangible results.
The conclusion: I help enterprises sharpen their positioning and achieve measurable success.
‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.’ Charles Darwin
LET`S START OUR CONVERSATION
.svg){kind=logo}
